SEO & GEO Consulting

 Summary: Clarity Consulting Group provides SEO and GEO (Generative Engine Optimization) services that help businesses get found on Google and cited by AI search tools like ChatGPT, Claude, Perplexity, and Google AI Overviews. We combine 18 years of traditional SEO expertise with cutting-edge AI search optimization strategies. Based in Maryland, we serve small and medium-sized businesses in the Baltimore/DC metro area and nationwide.

Search is changing fast. ChatGPT's search usage has grown 400% recently. Over 8.4 billion voice assistants are now in use worldwide. Google's AI Overviews are reducing website clicks by 30% — even when visibility increases.

The businesses that thrive tomorrow won't just rank well on Google. They'll be the answer when AI talks to their potential customers.

That's why we've expanded beyond traditional SEO to include GEO (Generative Engine Optimization) — the practice of optimizing your content so AI search tools can find, understand, and recommend your business.

GEO stands for Generative Engine Optimization. It's a new discipline focused on getting your business cited by AI-powered search tools — including ChatGPT, Perplexity, Google's AI Overviews, Microsoft Copilot, and voice assistants like Siri and Alexa.

Think of it this way: SEO helps you rank on Google's list of links. GEO helps you become the answer that AI actually recommends to people.

You may also hear this called AEO (Answer Engine Optimization) or AI SEO. They're all addressing the same shift: moving from "getting found in search results" to "getting cited by AI."

We offer comprehensive search optimization that covers both traditional SEO and the emerging AI search landscape:

Technical SEO Audits: We analyze your website's structure, speed, mobile optimization, and crawlability to ensure search engines can properly index your content.

Keyword Strategy & Content Optimization: We identify the search terms your customers use and optimize your content to rank for those queries.

Local SEO & Google Business Profile: For local businesses, we optimize your Google Business Profile, manage reviews, and ensure you appear in local search results and map packs.

Link Building & Authority Development: We help build your website's credibility through strategic backlink acquisition and digital PR.

AI-Friendly Content Structure: We restructure your content with clear summaries, question-based headers, and FAQ sections that AI systems can easily parse and cite.

Voice Search Optimization: We optimize for conversational, question-based queries that voice assistants use. Over 80% of voice search answers come from the top three Google results.

Schema Markup Implementation: We add structured data (FAQ schema, LocalBusiness schema, Service schema) that helps AI systems understand what your business offers.

Entity-Based SEO: We help AI systems understand your business as an entity — who you are, what you do, and why you're authoritative in your field.

AI Visibility Monitoring: We track whether your business appears in ChatGPT, Perplexity, and other AI responses for relevant queries.

18 Years of SEO Experience: Founded in 2008, we've adapted through every major search algorithm change. We know what works — and what stopped working.

Early Adopters of AI Search: We've been preparing clients for AI search since before ChatGPT launched. We're certified in AI applications for business through Wharton Business School.

Focus on Small & Medium Businesses: We specialize in working with businesses doing $2M-$50M in revenue. You get senior-level expertise without enterprise-level pricing.

Results-Focused Approach: We measure success by leads and revenue, not just rankings. Our strategies are designed to drive real business outcomes.

The future of search is already here. Businesses that optimize for both traditional SEO and AI search today will have a significant advantage over competitors who wait.

Schedule a consultation to discuss your current search visibility and learn how our SEO and GEO services can help your business get found — whether customers are searching on Google, asking ChatGPT, or using voice search.